Maison Valentino, under the creative direction of Alessandro Michele, honors the upcoming Chinese New Year, beginning on January 29, 2025, with an exclusive campaign starring two Chinese Brand Ambassadors: the highly celebrated and award-winning actress Sun Li and the ‘Queen of C-Pop’ Jolin Tsai.
Wearing looks from the Valentino Avant Les Débuts collection, Jolin Tsai and Sun Li bring to life the vibrant spirit and renewal at the heart of Chinese New Year traditions. Shot by photographer and director Fish Zhang, the campaign portrays a sophisticated narrative, capturing the protagonists in a timeless space where the two friends come together to celebrate.
In this suspended moment, the connection between the characters intertwines with the essence of ageold traditions. Past and present harmoniously converge, offering a glimpse into a world where ancient beauty and the hope of new beginnings coexist seamlessly
CREDITS
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer & Director: Fish Zhang
Talent: Jolin Tsai
Talent: Sun Li
Photo Credits: Courtesy of Valentino
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