“Red is the colour of life, I love red”, Coco Chanel used to say.

For her, a touch of red was enough to enhance everything. The vibrancy of this shade, as essential as black and beige, highlighted her iconic creations and today inspires the CHANEL Jewelry Creation Studio for a new interpretation of COCO CRUSH.

For the first time ever, its incised gold is complemented with intense rubies. A flamboyant shade, set in the hollow of a C-shaped pendant, or glimmering at the center of an O on a bracelet. The letters C, and O, that spell out C.O.C.O. when worn together on the wrist, over the ear or on a décolleté. A visual invitation to play with the colours and codes of a collection born as an ode to lightness. A new chapter in the precious story of COCO CRUSH, and another opportunity to embody, through the generosity of its lines and its multiple ways to wear, the attitude that is resolutely CHANEL.

With COCO CRUSH, jewelry adapts to every moment of life. A playful accumulation of bracelets mixing gold colours, different size rings on the fingers and hoop earrings as beautiful when worn alone or arranged as earcuffs.

Wearing COCO CRUSH is to embrace style in its freest expression, while cherishing the precious. COCO CRUSH is the very essence of CHANEL.

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