A reflection of our concurrent realities, a multifaceted vision of women, an ever-changing interpretation of Prada: the Spring/Summer 2025 campaign explores the concept of plurality, celebrating both individual uniqueness and the infinite facets that shape the complex identity of the brand, the multitudes enclosed in the same whole.
Experiments in metamorphosis. Actress Carey Mulligan, whose talent is expressed in reinvention, in the ability to contain the other, is the protagonist of an experiment in which a single person becomes the vehicle of multiple individualities. Acting is a performance, but it also contains action, simple behavior. Portrayed by Steven Meisel in a series of impactful images, Mulligan returns again and again but is never the same, never herself: each pose shows a totally new person, a multitude of protagonists with different and separate lives, each unpredictable, unique. And in each image, we see a distinct and provocative perspective on Prada’s ideology, a fragmented manifestation of its philosophy and the surprising mutability of its aesthetic, a new side to its character. In a direct reference to the Feels like Prada campaign for Fall/Winter 2021, Acts Like Prada is a mantra that recognizes the performative nature of the brand as a central idea.
Fashion becomes an instrument of change, clothes modify behaviors and perceptions, both ours as spectators and Mulligan’s as an interpreter. Yet these images are not just performances, they are windows to other worlds, reflections of alternative realities that come to life in a single person, and the clothes contribute to that transformation.
Mulligan’s constant reincarnations, always completely different but immediately recognizable, reflect the incessant renewal that is the very soul of fashion, never truly static, just like Prada. This constant movement and change that defies easy labels and singularity, its unpredictability and the simultaneous coexistence of contradictory elements, are a reflection of humanity and the world today, a celebration of people and of Prada’s explorations.
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