As the mist rises over the serene waters of Lake Como, BREVA GENEVE draws inspiration from this iconic Italian landscape, creating timepieces that blend Swiss horological mastery with understated Italian sophistication. Designed for everyday wear, these exclusive pieces feature refined finishes at accessible prices, breaking away from the notion of collector’s watches confined to safes.
With its relaunch, BREVA GENEVE reaffirms its dedication to Swiss haute horlogerie, enriched with a contemporary edge. The brand’s creations stand out not only for their impeccable technical quality but also for their innovative approach to displaying complications, transforming traditional complications into aesthetic and emotional experiences.
In 2025, BREVA GENEVE unveils a collection that epitomizes elegance, functionality, and refinement. While the inaugural model showcases noble materials like rose gold, future creations will explore new finishes and material variations, always staying true to the spirit of BREVA.
At the forefront of BREVA GENEVE’s revival is Julien Haenny, a seasoned expert with over two decades in haute horlogerie. Previously CEO of Anonimo and Vulcain, Julien Haenny combines vision and hands-on collaboration, defining his approach through versatility and innovation. His expertise, honed at MGI Luxury Group, Jaeger-LeCoultre, and TechnoMarine, spans marketing, communications, distribution, products, finance, and overall business management. After two years leading Marketing and Communications for independent watchmaker HYT, Julien naturally transitioned to relaunch BREVA GENEVE as an entrepreneur, leveraging his deep industry knowledge. “Our goal,” Haenny shares, “is to create timepieces meant to be worn and cherished daily, not hidden away in safes.
Comments are off this post!