A New Prada Pop-up Store opens in Courmayeur

Prada opens a pop-up store in the heart of the historic centre of Courmayeur at G&B, to present a special selection of women’s clothing, leather goods and accessories, dedicated to the winter season.

Open to the public from 4 December 2024 to 15 March 2025, the space is distinguished by its unique design. On the outside, the characteristic alpine brick facade is embellished with a large white profile fir tree, on which stands out the Prada logo in a bright version

The interior is spread over two floors dominated by bright red, which colors floors, walls and ceilings to create a cozy casket effect. The colour is balanced by the warm texture of wood, present in the displays, furniture and wall panels.

Elegance is the guiding thread of the selection that ranges from formal to more casual garments, reimagined in new combinations. Dresses from the lines and feather-trimmed Re-Nylon are flanked by poplin shirts, cashmere and denim knits declined in crop jackets and trousers with large volumes.

The range of accessories includes sophisticated bags such as Prada Arqué, Prada Duet and Prada Re-Edition, available in a variety of materials, the Prada Buckle made of leather and proposed in warm tones of cocoa and caramel and the new Prada Soft Sound bag with removable tricks. Besides hats, gift ideas and small leather goods, the selection also includes printed scarves and foulards.