The America’s Cup Hall of Fame established the Sir Richard Francis Sutton Medal, in honor of the 19th century Royal Yacht Squadron sailor of the same name, to recognize and encourage the spirit of sportsmanship cherished by the organization.
The medal is awarded to individuals or organizations that have demonstrated this spirit in their partnership with the America’s Cup. The close link between Louis Vuitton and the America’s Cup, two entities born in the same era, materialized in 1983, marking the beginning of a historic partnership. A relationship based on a love of travel and shared values, such as: a thirst for adventure, the pursuit of excellence, resilience in the face of challenges and an unwavering commitment to creativity and innovation.
Pietro Beccari expressed his gratitude to Grant Dalton, CEO of the America’s Cup, for the unwavering trust and bold vision with which he has developed this extraordinary partnership.
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