Louis Vuitton announces La Beauté Louis Vuitton, a new métier that reveals a new facet of the House, broadening its vision, infusing artisanal excellence and unmistakable savoir-faire into a new creative universe.
The House has chosen Pat McGrath as Creative Director of Beauty. The world-renowned makeup artist brings her eclectic personality and talent to the development of a beauty experience that goes beyond the product.
La Beauté Louis Vuitton has its roots in the creation of elegant small leather goods and accessories linked to the meeting of the world of travel and that of beauty. Since the origins of the House, vanity cases have been created to store toiletries.
Since the 1920s, Louis Vuitton has dedicated itself to beauty by creating elegant makeup accessories, brushes and mirrors. The Maison’s first bags were in fact designed to satisfy the need to carry personal care essentials, including cosmetics.
Louis Vuitton’s Beauté reflects the expansion of the idea of luxury, in which the Maison’s heritage takes on a new contemporary form.
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