Gucci unveils its Spring-Summer 2025 Eyewear campaign, a radiant celebration of freedom, friendship, and love. Captured through the lens of photographer Tyler Mitchell, the campaign encapsulates the spirit of a road trip, transforming it into a luminous and dynamic visual narrative. Among the protagonists is actress and Global Brand Ambassador Ni Ni, whose distinctive elegance adds an undeniable allure to the campaign.
Set against a sun-drenched landscape, the imagery exudes an irresistible energy, with each character expressing their individuality through the eyewear they wear. The collection seamlessly blends timeless sophistication with contemporary details, offering designs that resonate with a modern yet classic aesthetic. Ni Ni effortlessly embodies this vision, showcasing rounded sunglasses and cat-eye optical frames, both adorned with gold-tone Double G logos on the temples.
Further enriching the campaign are striking women’s cat-eye sunglasses, crafted in acetate with bold geometric frames and oversized temples, embellished with the iconic Interlocking G emblem. The optical collection mirrors this aesthetic, featuring oversized cat-eye shapes in acetate, enhanced by the same distinctive detailing. For men, square acetate sunglasses boast a flat-top construction and bold temples, accented by a metal plaque engraved with the Gucci logo. Square acetate optical frames follow the same refined design philosophy, incorporating the signature metal detail for a touch of understated elegance.
The campaign also highlights artisanal craftsmanship and innovation with almond-shaped metal sunglasses, adorned with the signature GG Monogram. Completing the collection are oval and rectangular sunglasses crafted from ReAce, a 100% recycled material derived from pre-consumer acetate scraps. These bold, sculptural designs are further elevated by the Gucci logo on the temples, reaffirming the House’s commitment to aesthetics, sustainability, and unparalleled savoir-faire.
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