Miu Miu announce the launch of Miu Miu Gymnasium, a series of pop-up stores, home to an impactful and elegant wardrobe inspired by sportswear and drawn from the brand’s Spring/Summer 2025 runway collection. Adding to the immersive nature of the experience even further is Miu Miu Custom Studio, a customization project dedicated to bags and shoes that, for the occasion, comes to life in the form of a special in-store bar station.

Signature blousons in technical silk, kid mohair jackets, pants, skirts and shorts, active knitwear, and polos in cotton silk come in a color palette dominated by red, white, blue, brown, and grey, with silhouettes contrasting the oversized and the abbreviated, today a proposal at the heart of the Miu Miu brand. Iconic bags, including the Wander, Arcadie, Aventure, and Beau, in smooth, woven, and matelassé leather, as well as sturdy canvas, accented with sporty piping and in a special new color, astral, have been created especially for the occasion. Also exclusive are iterations of the Pocket bag, revisited in more formal leather, and Miu Miu backpacks, integral to the sportswear world. Plume, Tyre, and Gymnasium sneakers are fresh from the runway, and here too is the new Boxeur style, available for the first time and online only.

Meanwhile, carrying a selection of laces, charms, and tabs, Miu Miu Custom Studio offers visitors the possibility to personalize bags, shoes, and wallets, ensuring every purchase is an expression of individuality – precious and unique.

Miu Miu Custom Studio offers an in-store bar station and an exclusive online shopping experience. While being presented during the Gymnasium pop-up store initiative, this customization experience will continue in Miu Miu stores worldwide and online as a signature offering, allowing customers to personalize their pieces in unique and endless ways.

Miu Miu Gymnasium and Miu Miu Custom Studio will be launched in Japan at Isetan The Stage from February 5th to 11th and Umeda Hankyu Coto Coto from February 26th to March 4th; in China at Hangzhou Mixc from February 20th to 26th; in Hong Kong at Harbour City from February 13th to March 9th; in Korea at Hyundai Department Store Trade Center Store from February 14th to March 9th.

The Gymnasium pop-up and Miu Miu Custom Studio project will be live worldwide from February 11th to March 4th at MiuMiu.com and from February 20th to 26th on WeChat.