CHANEL unveils its new boutique in Nice, a 550 m² setting located at 6, avenue de Suède, just a few steps from the Mediterranean. Starting January 23, this space designed by Peter Marino invites you to discover the House’s iconic collections in a refined and bright setting.
Two separate entrances, one on the street, the other from an interior patio, welcome visitors. Upon entering, a spectacular double height of six meters catches the eye, enhanced by a black polymirror ceiling that amplifies the feeling of openness and brightness. Suspended at the heart of this space, a masterful work by Jean-Michel Othoniel, composed of more than 200 Murano glass beads encrusted with gold leaf, reflects natural light and creates an airy and poetic atmosphere. A fully glazed elevator connects the different levels. Everywhere, staircases and perspective games animate the space, reinforcing the idea of a place in motion, open to the outside, the sky and the sea.
On the ground floor, customers are welcomed in a vestibule with a gold leaf wall where a painting by Donald Moffett hangs. The spaces flow together fluidly, presenting the fashion collections, accessories, costume jewelry, bags and perfumes in an elegant and bright atmosphere.
Three steps lead to the lower ground floor, a space dedicated to accessories and small leather goods as well as watch and jewelry creations.
The upper floor offers a clear view of the sea, visible through the surrounding trees and palm trees. To the left, a space dedicated to shoes with comfortable sofas in acidulous colors. On the right, two Prêt-à-Porter salons, the fitting rooms of which are decorated with ink paintings by T’ang Haywen.
The entire boutique is distinguished by a palette of natural and luxurious materials: walls with gold finishes, inlaid gold leaf, seat fabrics enhanced with gold thread, bamboo and abaca blinds. The powdery shades – cream and soft pink – or more vibrant ones evoke the soft light of the South of France, for a soothing atmosphere.
Each space showcases CHANEL’s iconic creations with meticulous attention to detail. The works of art make this boutique a place where contemporary luxury meets the Mediterranean art of living.
With this new address, CHANEL celebrates the timeless elegance of the House in a unique setting, where every detail tells a story of refinement and excellence.
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