Artistic icon of her generation, singer-songwriter Dua Lipa is writing her next chapter with the House as she becomes the face of the new CHANEL 25 handbag.
The campaign launches with a film by Gordon von Steiner. Inspired by the energy of music videos, the Grammy-nominated director follows Dua Lipa for a day in New York, between the bustling streets of Manhattan and a photo studio. With a joyful energy, Dua Lipa sets the pace as she sings along to the cult track “She Drives Me Crazy” by the Fine Young Cannibals: “I love that song. It’s such an anthem from the ‘90s, and I’ve always loved that era, probably because that’s when I was born. I find it’s often a time I go back to whether it’s fashion, music or film. I find it so inspiring. This song feels like the perfect match for that freedom of expression and allowed me to dive into a fun, raw, rebellious emotion. New York really lends itself to that sort of ‘stomp-your-feet’ energy.”
It’s a tailor-made role for an artist and role-model whose style and magnetism perfectly resonate with the CHANEL 25. Heir to the House’s emblematic bags, this new design revisits the codes – quilting, interlaced chain, multiple pockets – with a bold, functional approach. Available in three sizes, it adheres to the everyday existence of women living life in the fast lane. Flexible, lightweight, ingenious, it combines comfort and elegance with the ultimate sense of practicality.
Dua shares, “I’m obsessed with this bag. It’s the perfect kind of bag for me as someone who’s always on the move and likes to carry around everything, especially because it’s got these great pockets for all my favourite things. There’s a place for my books, a place for my sunglasses, maybe a notebook or two, and even a place for my crystals. It’s just the perfect everyday bag!”
Dua continues, “For me, this campaign is about the freedom of movement, self-expression and embracing that on-the-go energy. It’s powerful, yet playful, and above all, joyous. It’s a similar spirit that I share as an artist, so it immediately resonated with me on many levels.”
The photographs taken by David Sims and the complete CHANEL 25 bag campaign will be unveiled in March.
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