From 1 to 7 April 2025, 60 brands, with the arrival of Bulgari and six new independents, will welcome visitors to Watches and Wonders Geneva. An exciting programme, personalised offers and numerous launches have been announced. From new timepieces to unexpected encounters with exceptional ambassadors, discover the new features that will transform each visit into an unprecedented immersive experience in the heart of watchmaking. Tickets can be purchased from Tuesday 11 February 2025 on watchesandwonders.com.
For the third consecutive year, the Show will open its doors to the general public. After four days reserved for professionals, from Saturday 5 to Monday 7 April, watch enthusiasts and collectors will be able to enjoy a programme specially designed for them. This year, the ticketing has been adapted to the different needs of visitors; the main new feature is that everyone can now create a personalised programme, thanks to the offer available only online with the purchase of a ticket.
By booking a slot for an exclusive presentation of new products, or by signing up for a guided tour with an expert to discover the secrets of the Maisons and their creations, visitors will be able to live a unique experience. Even those who prefer to embark on the journey independently, immersing themselves in the world of the brands and being surprised by unique creations and events, will be overwhelmed by the emotions during the visit.
Discovery and experimentation continue at the LAB, a space dedicated to innovation and new technologies that explores the future of training and watchmaking professions. Brands, start-ups and students will present projects and prototypes in a new environment. The Auditorium program, composed of brand presentations and expert conferences, will provide insights into the latest developments in the watchmaking industry. Finally, the Longitude Zero exhibition will take visitors on a journey along the Greenwich Meridian, in search of the signs of time.
In the City will bring watchmaking to the city center, with an entirely free program of events, discoveries and experiences, with the participation of many partner boutiques. The highlight will be on Thursday evening, with an exceptional concert, which will be revealed shortly!
The watchmaking professions will be in the spotlight throughout the week, from the brands’ stands to the Village Horloger on the Pont de la Machine, where apprentices and trainers will present the sector’s initial training courses. Not to be missed: the SwissSkills 2025 qualifications for microtechnical professions, organised for the first time in conjunction with the Show. The competition will also be available to watch live from the Village Horloger. Conferences, readings and film screenings, in partnership with the Payot bookshop, will explore time in original and unexpected ways, rounding off this exceptional watchmaking week.
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