The new temporary building, located in the heart of the Milanese luxury streets, a short distance from the boutique of Monte Napoleone, extends over 800 square meters spread over seven floors, which houses the collections of women’s and men’s clothing, accessories Valentino Garavani, the lines of glasses and Valentino fragrances.
The collections are presented in a set-up characterized by unexpected design details: ivory tones predominate in the room, evoking the atmosphere of a backstage reinterpreted in key contemporary. Clean architectural lines are softened by the fluidity and lightness of materials, creating a play between structure and softness, while the use of draperies redesigns the space, offering visitors new and surprising perspectives.
Key elements such as mirrors on walls and platforms embellish the spaces with brightness and lightness. In this monochrome environment with ivory tones, the bright colors and intricate details of the collections come to life, creating a contrast
Surprising with the background scenery.
The new store opened to the public on 21 January offering an immersive experience: the entire sixth and seventh floors are dedicated to VIP areas, designed to amplify the sense of intimacy. The Valentino Santo Spirito boutique will soon host the Pavillon des Folies collection.
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