Adidas Originals and Willy Chavarria are taking over Paris Fashion Week with a high-energy pop-up activation. A vintage lowrider – a classic Chevy Impala – will cruise the streets of Paris, stopping at secret locations to distribute limited-edition Paris-exclusive adidas Originals x Willy Chavarria merch in the lead-up to the highly anticipated runway show.
To celebrate Willy Chavarria’s first fashion show in Paris, the accompanying apparel and footwear capsule includes:
Chavarria Signature T-Shirt : Crafted from heavyweight cotton single jersey that ensures both durability and maximum comfort, the signature T-shirt features adidas’ three-stripe branding on the sleeves and puff-printed logos on the front and back.
Chavarria Signature Long Sleeve : Crafted from heavyweight cotton single jersey that ensures both durability and maximum comfort, the signature long sleeve features adidas’ three-stripe branding on the sleeves and puff-printed logos on the front and back.
Chavarria Brushed Heavyweight Sweatpant : Made from heavyweight cotton fleece for exceptional comfort and durability, the sweatpant features adidas’ three-stripe branding and embroidered logos down the sides of each leg.
Chavarria Brushed Heavyweight Zip Hoody : The heavyweight zip is also crafted from heavyweight cotton fleece that ensures both durability and maximum comfort, and features adidas’ three-stripe branding down the shoulders and sleeves and embroidered logos on the front and back.
Chavarria Jabbar Low in Black and Offwhite/Black : Inspired by and celebrating one of the most iconic basketball players of all time, Willy Chavarria wanted to give his own twist on the Kareem Abdul-Jabbar signature footwear silhouette. The Chavarria Jabbar features an asymmetric fold-over tongue, highlighting a premium Chavarria woven label application.
Chavarria Jabbar Dress in Black : This shoe takes inspiration from men’s dress shoes and creepers featuring animal print pony hair on the toe and tongue.
The lowrider will make its last stop outside the show venue to showcase the exclusive merch collection. Once the giveaway runs out, special tickets distributed from the lowrider will grant access to a hidden page on the adidas CONFIRMED app, where limited pieces of the collection will be available for purchase, to pick up at the adidas Originals Paris flagship store. To commemorate the occasion, Mr. Chavarria will make a personal appearance for a meet-and-greet with fans and customers at the adidas Originals Flagship Store in Paris.
Comments are off this post!