Miu Miu launches Miu Balmoral, a series of pop-up stores inspired by the fearlessness of British style, conservative and rebellious, versatile and individual, this wardrobe is re- fashioned by Miu Miu for the new season. Through the months of September and October, Miu Balmoral unique stores open in Tokyo, Osaka, Shanghai, Bangkok, Hong Kong, Seoul and, for the first time, online at miumiu.com.

Drawing from the Fall/Winter 2024 runway, the Miu Balmoral collection includes staples of Britishness such as Argyle and cable knits, waxed cotton overcoats, kilts and lounging attire in the shape of pyjamas. Worn with walking boots, sturdy Church’s X Miu Miu brogues, lace-up shoes and nonchalant slippers. Wander, Aventure, Arcadie, Beau and the newly born Penny bag are essential to accessorise the look, with their versions in sheepskin and Prince of Wales exclusively for Miu Miu Balmoral.

Miu Balmoral references a smart and casual outdoor aesthetic perfectly aligned with the brand’s progressive spirit. Contrasts between oversized and shrunk masculine and feminine and formal and informal co-exist. Miu Balmoral is an expression of character and discreet nostalgia. A sense of history, of passed times drives the fresh, fashionable and new.

Miu Balmoral is at The Stage, Isetan Shinjuku, Tokyo, September 4 – 10, 2024; Cotocoto Stage 11, Hankyu Department Store Umeda Main Store, Osaka, September 25 – October 1, 2024; IFC Atrium, Shanghai, September 5 – 17, 2024; Siam Paragon, Bangkok, October 11 – 28, 2024; K11 Musea, Hong Kong, September 6 – October 6, 2024; The Hyundai Seoul, October 11 – 27, 2024, and on miumiu.com, from September 5 to October 1, 2024 (and especially with an online exclusive for Europe and the US).