The House unveils its new Gucci Eyewear campaign for Fall Winter 2024 by Sabato De Sarno, presenting a vibrant canvas of distinctive personalities. Shot by Mario Sorrenti, the imagery serves as an ode to authenticity in its purest form and a celebration of individuality.
Central to the campaign is a special ensemble of protagonists. Familiar faces such as Abbey Lee, George Barnett, Liya Kebede, and He Cong appear in a series of captivating images and videos, each narrating their unique stories through the eyewear styles they wear.
In the imagery, models showcase a variety of frames adorned with the iconic cutout Interlocking G logo in gold-toned metal on the temples. In one shot, Abbey Lee wears sunglasses with a narrow frame, while in another set of images, she and Liya Kebede effortlessly showcase an almondshaped optical design that radiates a modern yet refined aesthetic. He Cong is seen in oversized square sunglasses and cat-eye optical frames. Adding a contemporary flair, George Barnett wears thick acetate squared sunglasses and an optical style, both crafted with a distinctive bilayer construction and the Gucci lettering logo on the temples.
Embodying timeless elegance and contemporary appeal, the Gucci Eyewear campaign for Fall Winter 2024 comes to life through the models’ fresh perspectives, celebrating freedom of interpretation and making each frame stand out in a unique way.
CREDITS
Creative Director: Sabato De Sarno
Director: Samuel Rixon
Photographer: Mario Sorrenti
Stylist: Suzanne Koller
Makeup: Lucia Pieroni
Hair: Duffy
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