On the occasion of the 37th edition of the America’s Cup in Barcelona and the great return of the legendary Louis Vuitton Cup, the Maison is pleased to present a collection, for men and women, of items of clothing, bags and accessories in which the codes of the Maison blend with the bright colors and aesthetics of the navy style, releasing all the emotion and energy of the America’s Cup, founded in 1851, the oldest international sporting competition, as well as the most famous sailing trophy in the world.

To celebrate the long-standing connection with the competition, which began over 40 years ago, in 1983 and the shared values ​​of travel, innovation and performance, Louis Vuitton becomes main partner of the event which will be held from 22 August to 12 October 2024 in Barcelona, ​​as well as organizer of the legendary Louis Vuitton Cup.

The Capsule Collection is developed around three themes: “Riding the Waves” for technical garments, “A Day on the Deck” for daytime sportswear and finally “Elegant Summer Evening”, for the warm summer nights in seaside. The America’s Cup logo, the iconic graphic “V” framed by blocks of red, white and blue, designed by Gaston-Louis Vuitton, is a recurring motif throughout the Collection.