Seven-time Formula 1 world champion, trailblazer in many fields, and style icon, Lewis Hamilton has been named Dior Ambassador for men’s fashion. A passionate figure, he embodies the boldness and singularity of Dior allure, a modernity with a timeless signature, continually reinterpreted by Kim Jones, from season to season.

In a further celebration of self-accomplishment and stretching one’s limits, the house is very pleased to announce the multi-talented racing driver will also be guest designer alongside the artistic director. Together, they have devised a lifestyle capsule inspired by his powerful, exhilarating universe. A symbiosis of couture and practicality, the pieces combine outdoor culture with the demands of luxury, functionality with virtuosity, and will be available in boutiques and on dior.com from october 17, 2024.

A captivating, inventive dialogue, transcending the boundaries of dreams, performance, and excellence more than ever.